Is sales a talent, a learned skill? Or is it a genetic trait, one passed down within some DNA sub structure?
I now fully believe that is all about the breeding. If you are a good sales person then chances are high that your father’s, father’s, father was out making quota selling buggy whips or pens made from bird feathers.
I didn’t always think so, but now after several years, I think it is. There’s a real skill and intuitiveness involved. Something that has to come to you naturally to incur real success in our world. It’s also something you have to come upon in some cases. You might not always know what skills you already possess.
It’s funny. It took a holiday party and my daughter to actually convince me.
We recently attended a big holiday hoopla with my family. My daughter, who I would characterize as “shy with a sense of self awareness,” taught me a little holiday lesson. She provided me with an opportunity for better self awareness too.
The scene: 40–60 adult strangers (to my daughter), fair amount of god awful holiday sweaters, most people in basement near large wood bar.
Our star: my young daughter, typically not that out-going or assertive. She was, however, dressed in her holiday best and feeling a fair amount of self confidence. (and let’s face it all you female readers, you know you have the power suit that you wear when you want to look your best and feel your best walking into a tough meeting. Actually, I’d say it’s not even gender based although a few guys might disagree. Everyone has their look when they want to feel their most confident. My boss ALWAYS wears a red tie to a power meeting, for example)
So what happened?
Her uncle provided her with a beautiful serving tray.
Her options were clear. Load it up, get compliments on her adorable dress, and offer up some Christmas cookies. Frankly, I was pretty confident it would be abandoned in less than 3 minutes unless I shadowed her providing encouragement as she approached complete strangers. Oddly though, she came into her own. She was completely confident and uncannily sales-like.
She walked up to the display of terrific sweets, loaded up her plate and off she went. The first few rounds were a breeze. Who doesn’t want a chocolate, chocolate chip cookie at a party? Especially after a couple egg nogs.
Then, it got tougher. She was well over an hour or two in (think Q4) and people were getting full. And starting to remember their self-promised diet vigilance. Even I turned her down swearing I was going to eat my peanut butter cup cookie very soon and would need a refill right after that. She gave me a dirty look.
Just when I thought she’d give up, go ask for a snack or crayons or even a present, she persevered. It was unexpected to say the least. She filled up her tray again.
She walked around offering another dessert, treat, cookie. She was rejected time and again. And she never took no for an answer. My 2 favorite examples:
1) Guest: “Sorry, honey, I have a cookie right here on my plate that I still need to eat before I can take another.”
Daughter: “Ok, I’ll wait.”
2) And with one last cookie on her tray:
Guest 1: “I’m sorry, I couldn’t possibly eat that whole last cookie.”
Guest 2: “No thank you. I don’t want that whole cookie.”
Daughter: “Tell you what. Split it”
She sold her wares both times.
Perseverance and win-win solutions. Maybe a little cliché. Maybe a little silly with my child-like examples. But they are true.
Either way, I’ve been absent for a few weeks. And I just wanted to share this story with everyone.
In Q4, I hope your ability to persevere and find win-win solutions drives home the quota.
And if not, I hope you have a chance to step back and watch the budding future sales people in your family fine tune their skills.
It was such an opportunity of introspection to watch my kid who shares my general disinterest in socializing with strangers pick up a tray and sell. And watch her success and confidence grow as a result.
Merry Christmas! And may you far exceed your quota in 2010!
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